About Juana Diaz

Hi, I'm  Juana Diaz, the heart behind Accounts to Count LLC. I live in a small town near Santa Cruz, CA -- where community, simplicity, and connection inspire everything I do. 

I have always found joy in creating order out of chaos - in bringing calm to busy spaces and helping things run smoothly. That love for organization and structure is what led me to create Accounts to Count: A space where small business owners can feel supported, seen, and stress-free when it comes to their finances and operations. 

With over a decade of experience in management and operations, I bring structure, clarity, and emotional intelligence to every partnership. I see numbers, but I also see people — and I believe your business deserves both precision and compassion.

My goal is to help you feel supported, organized, and at peace — knowing your back-end is taken care of with care and intention.

Because when your systems flow, so do you!